Lansdale, PA (PRWEB) August 28, 2012
Improvely today launched its extremely low cost product to help small businesses measure the results of their online marketing campaigns. Using Improvely, marketers can measure which of their paid advertising, social media marketing and other traffic sources are best driving signups and purchases on their websites. Improvely offers revenue attribution abilities typically only available in enterprise solutions for prices within reach of small business customers.
Improvely makes it possible for any business to measure the exact response to online marketing campaigns. The need for an easy-to-use tool like this was apparent to founder Dan Grossman after consulting on marketing campaigns with numerous small businesses over several years. "Many businesses have tried to advertise online, with Google and Microsoft and yellow page directories. The problem they all had was being unable to tell which of the advertising was bringing people to their websites to buy their products."
With Improvely, a business owner can learn which of their ads was responsible for specific purchases on their website. This allows them to quickly see whether their time and money spent on each marketing campaign was worthwhile.
Improvely also provides its customers with simple ad testing tools. A business can see a 10% or more increase in sales through simple changes to the text, images and design of the webpage their ads are linked to. Improvely makes testing variations of advertisement landing pages easy by sending different visitors to the customer's site to different variations of the webpage, then measuring which variation lead to the most revenue.
Multi-touch attribution, a feature typically only available in enterprise software costing thousands of dollars a month, lets Improvely customers see the interaction between all of their marketing efforts and traffic from other sources such as search engines and review sites like Yelp. The business owner can see, for example, if many of their customers are reading reviews then returning to their website through a Google search before purchasing.
Improvely offers monthly subscriptions starting at $29 per month.
About Improvely
Improvely is a product of Awio Web Services LLC, founded by entrepreneur and software developer Dan Grossman in 2004. Awio's mission is to help small businesses get the most out of their online presence.
Read the full story at http://www.prweb.com/releases/2012/8/prweb9839056.htm
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