HTC has announced that it'll become the official smartphone partner of the UEFA Champions League and Europa League, as part of a three-year deal that'll begin in January and span the 2013, 2014 and 2015 seasons. The deal means fans will be seeing a lot more of HTC's branding and devices, and the company promises "to deliver new and innovative ways for fans around the world to get closer to the action," both in-stadium and remotely via mobile devices.
As part of the deal, HTC will also become official smartphone partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.
Scoring a partnership with Europe's leading club football (or soccer, if you insist) competitions is a big deal for HTC, which has witnessed a downturn in its revenues over the past year. A recent executive switch-up brought in a new CMO, with the aim of re-vamping HTC's marketing efforts for its next round of smartphones, expected in early 2013. HTC will surely be hoping that its new UEFA partnership will bring some pizzazz to its brand.
More details and obligatory executive quotes in the presser after the break.
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Source: http://feedproxy.google.com/~r/androidcentral/~3/o5NDBTR1uNo/story01.htm
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