Thursday, October 11, 2012

BREAKING NEWS ? Evolve Composites buys Poolrite ...

Evolve Composites Pty Ltd today announced it has acquired?the exclusive rights to manufacture, market, sell and distribute the Magnapool range of mineral water swimming pool equipment and associated Poolrite products in Australia and other international markets.

Evolve is based in Brisbane and manufactures and distributes the Australian-made Polyslab and Evo-Crete range. In a statement, the company says it has an extensive distribution network and well-established sales and marketing channels into the largest wholesale and retail plumbing, irrigation and home improvement stores across Australia, New Zealand and the USA.

This announcement follows the appointed a voluntary administrator to Poolrite under the authority of Astrid Kunz, a trusted friend of CEO and owner Ross Palmer.

Although the swimming pool industry is not part of Evolve?s core businesses, the company has a reputation for pursuing innovation.

Evolve managing director Ty Hermans said in a statement that Evolve will buck the growing trend which has seen manufacturing move offshore. Instead, it will continue to use its business model which focuses on Australian-made products, through innovative design and manufacturing, using Australia?s largest wholesalers and retailers as distributors.

There has been no guarantee to keep on staff or maintain the Mt Gravatt plant.

?We are proud to ensure the ongoing supply of Australian-made Magnapool and Poolrite products well into the future,? Hermans says.

Hermans says that Evolve will immediately start production to ensure that all customers receive stock. ?Leading up to what looks like a nice and hot summer we want to make sure that existing Magnapool owners have all the supplies they need to ensure their pool is crystal clear for the holiday season,? he says.

?All of our plans are long-term for the ongoing success of the Magnapool range of products. Most importantly, the changes that are made now will ensure that the business is even bigger in years to come. We have plans for rapid growth both here in Australia but also internationally through our vast distribution network.?

Additionally, Hermans says that Queensland will benefit from the expected growth with additional jobs created in the future as all manufacturing operations are planned to remain in Brisbane.

SPLASH! will update this story in the near future.

Source: http://splashmagazine.com.au/2012/10/11/breaking-news-evolve-composites-buys-poolrite-manufacturing-rights/

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